Automation Software Testing And Its Advantages For Organizations

People all over the world rely heavily on applications for everything, be it for making online business transactions, shopping, or availing of online medical consultations. This has led to a huge demand for applications, and software-developing companies have intensified their production capabilities to capitalize on this increased requirement.

However, users today accept only those applications that are exceptional and reject those that fail to meet their expectations of user experience and functionality. This has led to organizations making rigorous software testing processes a vital part of the software development process to ensure apps are bug-free and perfect.

Automation testing is the preferred technique for most organizations because of the limitations of manual methods.

Cons of manual testing methods:

  • It is prone to human errors since manual testers can get tired of doing the same tests repeatedly and make mistakes
  • Manual testers create test cases based on their skills and previous experiences. They may omit to cover certain functions
  • The process of writing tests and updating them whenever there are changes in the application can be time-consuming

Thus, there has been an exponential rise in automation software testing processes across businesses and domains. As per a Global Market Insights (GMI) report, the automation testing industry has crossed the $ 20 billion mark in 2022. It has projected a rising CAGR of 15% from 2023 to 2032. Moreover, a study by IBIS World stated that the US software testing industry’s revenue has climbed to $2.5 billion in 2023. Over 44% of IT companies have actively automated half of their testing tasks.

All these statistics point out the importance of automation software testing and how it has been revolutionizing the software industry.

Understanding The Automation Software Testing Process

In simplest terms, automation software testing is a process that is used to automate the execution of tests. Test automation helps increase the efficiency and effectiveness of testing by minimizing human errors, saving time, and improving test coverage. In recent years, the automation testing process has received a boost with the introduction of codeless automation tools that enable testers to execute tests without writing code.

Advantages to Derive From Automation Software Testing

By automating the software testing process, organizations can reap many benefits, including cost savings and accelerated testing speeds. Let us examine them one by one:

1. Savings in time

The software testing process can be very time-consuming if done manually. Automation testing speeds up the testing process, letting you automate repetitive tasks, saving precious time, and freeing up the time of testers for more critical testing tasks like analyzing test reports. Another great advantage of automation testing is that you can run tests continuously throughout the day or night without needing human supervision or worrying about fatigue.

2. Cost efficiency

Automation testing is more cost-effective in the long run, though it may require an initial high investment. It reduces the overall duration of the testing process by letting you run multiple tests together. Moreover, it helps you spot errors early in the software development process that manual methods may overlook. Thus, by rectifying these errors in time, you prevent huge costs that may have resulted if the glitches are discovered post-production.

3. Higher accuracy levels

Manual testers are prone to making mistakes, no matter how meticulous they are. You cannot expect 100% accuracy from human testers since they can get tired, miss steps, and make other mistakes. Contrarily, automation testing can run tests perfectly every single time without errors, no matter how many times you program it to run the tests.

4. Greater test coverage

Through automation testing, testers can execute many more test cases. Such wider coverage increases the chances of detecting bugs, preventing issues from escaping into production and leading to poor user experience. Thus, automation testing ensures the software you release is of the best possible quality.

5. Testing at scale

Automation testing can help testers accomplish tasks that are impossible with manual testing. For example, it lets you perform cross-browser testing across real devices, operating systems, and multiple browsers and their different versions. Cloud-based automation testing platforms give you access to thousands of real devices anytime you need them, enabling more comprehensive testing.

6. Maximizes your ROI

Through automation, you can conduct tests faster and get results faster. Speedier testing leads to a reduction in the overall duration of the development process, enabling you to release your products faster to the market without any compromises on quality. In the long run, all these will translate to an improved return on investment for your business.

7. Quicker feedback loops

Speedier tests and quicker results mean testing teams can get feedback more frequently. For agile development processes, frequent and fast feedback cycles are a must. Automation testing lets tests be run quickly to derive accurate results in short sprints, enabling agile teams to get comprehensive, flawless feedback faster. All this is practically impossible using manual testing.


As we can see, automation software testing has the potential to revolutionize your software testing and development through its greater speed, efficiency, and accuracy. However, to achieve all these, you need a reliable testing platform like TestGrid with capabilities to fulfill all your testing needs.

TestGrid is the most preferred codeless automation testing platform that organizations worldwide rely on, as it can empower you to automate and reduce your testing efforts to half within minutes with its AI-powered features. It is the most trusted end-to-end testing platform for web and mobile applications. It increases test efficiency while reducing test maintenance efforts with the help of features like auto-healing that prevent tests from failing.

TestGrid’s secure and safe cloud-based infrastructure provides access to hundreds of real devices for testing web and mobile applications. With its user-friendly UI, easy-to-understand features, and codeless testing capabilities, TestGrid simplifies the testing process of even complicated applications. With TestGrid for support, you can be sure of achieving your goals of higher testing speed, cost-efficiency, and faster delivery of software to the market.