Outreach Link Building Proven Strategies for Success

SEO experts say that backlinks rank as the third most important factor in your website’s search engine ranking.

You can easily boost your website’s SERP ranking by using link building technique. While it is difficult and time-consuming, the efforts are totally worth it. 

As the competitiveness among online sites is increasing, you need to build a good backlink profile to get an edge. Outreach is an essential part of link building and can help you get better links.

In this article, we are going to discuss about 5 effective outreach link building strategies for success.

Outreach is a type of link building strategy. Link building outreach is a process where you reach out to people on the internet and ask them to put links to your website on their own sites.

Backlink outreach helps you to:

  • Expand your target audience
  • Get more visitors from search results 
  • Make more people aware of your brand
  • Improve your position on search engines
  • Boost your revenue

It’s important to prioritize quality over quantity. A single high-quality link has far more value than numerous low-quality ones.  

Creating a link building outreach process involves 3 steps:

  • Identify people who might link to your content
  • Get their contact details
  • Write a request message to them

In tiered link-building, outreach serves as a crucial strategy to acquire high-quality backlinks from reputable websites. This involves reaching out to website owners, editors, or bloggers to pitch guest posting opportunities, promote content syndication, or request backlinks to relevant pages on your website. The goal is to establish a natural-looking backlink profile that mimics the organic way links develop over time.

Outreach link-building starts with identifying relevant websites that align with your industry, target audience, and content niche. Personalized outreach emails should be crafted to showcase the value your content or collaboration can bring to their site. Building genuine relationships with website owners and editors increases the chances of securing high-quality backlinks.

By consistently engaging in outreach link-building efforts, you can diversify your backlink profile, enhance your website’s authority, and boost its visibility in search engine rankings.

Here are the 5 highly effective link building outreach strategies you can use for the best results:

Skyscraper Technique

The Skyscraper technique involves identifying existing content that other websites are linking to. Once you know which content most people are using, you can create similar content. 

You need to use the same topic within the same nice to develop content. Remember to keep it high quality and offer valuable information. The next step is to promote your content to those websites and persuade them to link to your new content instead.

Here’s how this backlink outreach tactic works:

Step 1: Find great articles

Start by finding popular articles or content that other websites are already linking to. 

Step 2: Create quality content

Your next job is to write a better article or update an existing one on the same topic. Make it more valuable and high-quality.

Step 3: Connect with website owners

Now, reach out to the websites that are linking to the existing content. Ask them to link to your improved content instead. 

Guest Posting 

Another excellent outreach link building tactic is guest posting. You have to write high-quality articles and post them like a guest on someone else’s website. This tactic works especially well if you want to establish your website’s authority.  

You must find an authoritative or well-performing blog or website in order to apply this strategy. You must get to know its administration and ask for permission to feature an item on its site. You can include backlinks to your own website in this post.

This is how it works:

Finding blogs that are open to guest writing and have a solid reputation in your field should be your first effort. 

Step 2: Asking to write a guest article  

After you find the blogs, you need to contact the owner of the website. Since not all blogs welcome guest posts, you’ll need to contact them in a professional way. 

The final step involves creating the content for the blog. Your guest post should be engaging, informative, and accurate. Make sure to include your backlinks and anchor text in the article. 

This is one of the most effective outreach link building techniques. If you don’t have time to execute this technique, visit Link Publishers for guest blogging services.  

Moving Man Technique

This strategy involves reaching out to websites that have links pointing to old and outdated content. You can ask them to replace those links with links to your fresh and updated content. 

Finding outdated links in your niche is the main component of this technique. You need to reach out to websites with a healthy portfolio of backlinks. This method works well for getting quality backlinks to your website with little work on your part.

Digital PR

One tactic that can help you increase the visibility of your company is digital public relations. It’s an effective, long-term outreach strategy that involves producing press releases about your business. To feature this type of content, you should contact journalists in your field. 

Digital PR content can include press releases, guest blogs, unlinked mentions, etc. 

Here’s how this link outreach technique works:

Step 1: Generating ideas

Making a list of ideas is the first thing you must do. These concepts ought to be in line with the subject, goal, and platforms that you are emphasizing.

Step 2: Content creation

You can produce digital public relations content regarding various occasions, achievements, or advancements. There should be a backlink to your website from your material.

Step 3: Create an outreach list

You must make a list of possible contacts for journalists.  

Step 4: Send the proposal 

Reach out to the media in your outreach list with your concept. Establishing a mutually beneficial and long-lasting connection with them requires open and honest communication.

Link reclamation is another outreach link building tactic that you can use. It involves locating online mentions of your brand and asking the other parties to include a link. Online brand or website mentions frequently occur without links.

You need to find all these mentions and link them. You can politely reach out to them and request to link the mentions back to your website. This way, you can easily get quality backlinks without any hassle. It is one of the most effective SEO strategies to boost your online presence.

Here’s how it works:

Step 1: Identify unlinked mentions

Find online mentions of your brand, website, or content that don’t include a link.

Step 2: Go for quality mentions

Check the quality and authority of the websites where your brand is mentioned. Shortlist the ones with the most SEO value.

Step 3: Contact site owners

Speak with the administrators or owners of the websites that include mentions of your company. Ask them to provide a link to your page or content.


These are the 5 most effective outreach link building strategies. You can use a combination of these strategies to create high-quality backlinks profiles. However, remember that link building needs a lot of time and effort. If you are busy focusing on the core business activities, out link-building services. 

Link Publishers is one of the best platforms for link building, with a network of more than 1,000 websites. You will get 100% manual outreach link building services at this site. 

Author Bio: 

Dezeal Khedia is an experienced SEO Analyst with over five years of expertise in the field of digital marketing. 

She is passionate about SEO and digital marketing and enjoys exploring the latest internet trends and strategies. Additionally, she likes to share her insights and tips on SEO and digital marketing through her writing.

Linkedin Profile: https://www.linkedin.com/in/dezil-khedia/